GoBeep Launches App for Breweries to Improve Customer Engagement and Loyalty Marketing Strategies that Drive Sales
The mobile marketing and consumer data company is providing a new vehicle for brewery owners to micro-target each customer based on self-reported preferences
Greenville, S.C. – Oct. 27, 2020 – GoBeep, a SaaS company that offers businesses a better mobile marketing solution to obtain self-reported customer data, today announces the launch of its mobile app and affordable enterprise-class technology for breweries. The new app assists breweries in building customer loyalty and engagement through insights around promotions, purchases, events, feedback and overall club management.
In 2019, there were more than 8,000 independent breweries across the U.S. and most lacked reliable and cost-effective methods to digitally transform casual customers into dedicated fans. Businesses are discovering that traditional points, punch cards and discounts have little impact on creating true long-term connections with their customers. This is especially important since businesses that effectively participate in loyalty marketing grow their revenue 2.5 times faster than their competitors, and 57 percent of customers spend more money on brands to which they are loyal.
“We’re changing the way breweries engage with their customers,” said Paul Della Maggiora, CEO of GoBeep. “In the midst of the pandemic, breweries are looking for ways to connect with their customers no matter where they are, and their communication needs to be accurate, personalized and data-driven. By using data that customers report themselves, breweries have a direct line to the offers and experiences that will resonate most and create an involved, loyal fan base.”
The GoBeep app has successfully helped breweries create a sense of community in a mobile environment. Brewery customers value the free app and the unique ability to share and revoke personal information at any time. Breweries value easy access to customer data and trends through a user-friendly online dashboard that monitors membership revenue, customer feedback and preferences. The dashboard also provides a simple interface to upload and send personalized offers, promotions, events, and educational information that ultimately drive loyalty (and sales) by deepening the emotional connection with brands.
“From day one, we’ve strived to create a sense of community at 13 Stripes and are always searching for the most effective ways to engage our neighbors,” said Amy Robinson, brand manager of 13 Stripes Brewery. “I was surprised at how easy the GoBeep dashboard is to navigate, and I’m excited about the increased visibility that the new app will bring to my brewery during this pandemic. I’ve already seen a huge improvement in my marketing strategy and appreciate the flexibility to create and adjust offers as we head into the holiday season, now that I better understand my customers and what they need.”
GoBeep’s services are currently available to breweries for $49.99 a month, which includes the onboarding process. The company expects to roll out this technology to wineries and other small businesses in the future. For more information about GoBeep, visit www.gobeep.me. To download the GoBeep app, visit the App Store or Google Play.
In 2019, Founder Paul Della Maggiora envisioned a truly useful, timely app that would instill customer confidence while offering businesses a better channel to receive self-reported consumer interests. Its patent-pending software maintains customers’ privacy and allows them to choose what they share–or revoke. GoBeep aims to lead customer interaction and data ownership with businesses that balance growth with social responsibility in today’s digital economy.
Uproar PR for GoBeep